Electronic Cigarette War: Vapor Shark Sues Vapor Hog
It estimates its share of the U.S. retail market, excluding Internet sales, to be more than 40 percent. Blu is now available in about 110,000 stores in the U.S. and Lorillard said Thursday that it plans to expand to Canada during the third quarter.
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MEB: So you view electronic cigarettes as having a role to play? AB: They have the potential to be a big part of the solution. But most electronic cigarettes on the market dont live up to the potential. They dont look like cigarettes, are larger than cigarettes and dont approximate the satisfaction closely enough.
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NJOY: The E-Cigarette That Aims To Snuff Out Smoking
One of the biggest players here in South Florida, Vapor Shark , which was founded in 2010 and opened its first brick-and-mortar store in 2012, was the subject of our February story. See also: – — Ex-Smokers Organize to Keep E-Cigarettes on the Market Now Vapor Shark’s parent company, the Hand Media, is suing a competitor, Vapor Hog , claiming deceptive and unfair trade practices and unfair competition. In a complaint in federal court, Vapor Shark claims that “Vapor Hog has siphoned, and continues to siphon, customers away from Vapor Shark by utilizing strikingly similar marks and a trade name that… infringes upon and dilutes the value of the VS marks and damages Vapor Shark.” It points out that the “hog” in Vapor Hog “refers to a Hog-Snapper fish, not…
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